PR disasters can happen anytime, anywhere. It is like an earthquake that comes without warning. Some are predictable and when they happen, the fault lies in the negligence of the brand and its partners.
PR disasters can also happen online. This is bad news, as rumours and information can spread like wildfire because of social media and other platforms. This does not mean that you cannot do something about it. A reliable reputation management and SEO Company in London recommends the following tips that will help you recover from such crisis should it happen.
Stay quiet… initially
This does not mean that you have to stay absolutely quiet. What you need to do is pause all the content you are supposed to release. Now is the time to be transparent. Brief your community managers about the measures they are meant to take. The number one rule you should implement is that all community managers should respond to queries correctly and promptly.
Have the right person to speak up
It is important that there is one visible figure in the midst of the crisis. This will give your customers an impression that your brand is real and there is someone who can clear all the issues. You need to have a spokesperson who will publicly respond to the issue. This representative should be credible and trustworthy. More often than not, it could be the president or the head of marketing.
Do a post-crisis analysis
Once all the questions have been answered and the issue starts to dissipate, the next step you should take is to do a post-crisis analysis. Doing this will help you spot where the team has gone wrong. At this stage, you can also plan out measures to prevent similar problems from happening in the future.
These are only some of the ways to help you recover from a PR dilemma. Of course, prevention is better than cure, so you might want to hire a PR consultant and a reputation management company to help you come up with a foolproof emergency plan.