If you are planning on driving more traffic to your WooCommerce online shop, there are various ways to go about it. For instance, you could grow your social media and pursue paid traffic. However, there’s one type of traffic that trumps all the others because it’s enduring and of superior quality — search engine traffic.
That said, here are some top tips to boost the search engine rankings of your WooCommerce shop.
Ensure Your Images are Optimized
Even if you high-quality product images, if they’re not optimized properly, then they just serve as high-quality website decorations. It’s also worthwhile to note that huge, high-quality images could slow down the loading speed of your site, which in turn would result in lower search engine rankings, warns an experienced WooCommerce web development expert from viralsolutions.net in Oshkosh.
The first rule of image optimization is to reduce the file sizes of images without compromising their quality. Then you need to optimize the images for specific keywords by modifying their file names, titles, and alt descriptions to reflect the keywords you’re targeting.
Consider Using an SEO Plug-in
A solid on-page SEO optimization plug-in is an easy way to try to boost your SEO efforts. While WooCommerce is already SEO-friendly, using a dedicated plug-in could make your efforts easier, especially if you’re trying to compete with specific stores. Note though that there are different types of SEO plug-ins out there, so you need to pick one that fits your exact needs.
Don’t Post Duplicate Content
It could be laborious and time-consuming to write enticing and creative descriptions for all of your products, especially if you have a sizable inventory that has similar features. However, this is extremely crucial because product descriptions tell your target market what exactly they’re buying, why they should buy it, and how they could benefit from buying your product.
If You’re WooCommerce Shop Isn’t Mobile-Friendly Yet, It Should Be
To start, check out the mobile-friendliness test released by Google to see what your site needs to be considered mobile-friendly. At the very least, you need to take steps to improve your site’s mobile UX so that mobile users could surf your site without issues.
The above tips are by no means a complete list. They would, however, help point you in the right direction to getting the support and resources you need to make search engines notice your site and rake in more customers.