When it comes to desserts, ice cream is one thing that people cannot get enough of. It’s one of the most popular sweet treats out there, and it can be pretty inexpensive if you know where to look. It only makes sense that you’d want this as your business venture, but how do you make an ice cream shop sell?
Whether you are considering your first ice cream franchise opportunity or trying for a second location, these three things help:
Cater to the Instagram Lovers
Today’s customers are fun-loving, and they usually have an Instagram account where they document every minute of their life. If your ice cream looks and tastes good, it will make it to their feed, which means their friends (and the public, if their account is not private) can see it. It’s an instant recommendation for your brand and that doesn’t hurt business.
Be Family Friendly
Franchises already have a general mission and image they go with, so all you have to do is follow suit. And since ice cream is easy to eat and beloved by all ages, it can be easy to market it as family friendly. Include photos of families in your next ad, and check that there are high chairs and plenty of (recycled) table napkins to spare for the messy tots.
Offer New Flavors
It’s popular, but it’s not new. Ice cream has been around for ages and while customers usually don’t get tired of their chocolate cone, you will benefit from a little boost. How about trying a flavor that’s sure to get attention and raise eyebrows, or something that pays homage to your hometown? Nail the flavors well so people will be surprised by the result.
Who can say no to ice cream? You already have a product that will sell, so now you just have to advertise your store.