There are many ways to become part of the advertising industry. One is through sheer luck and determination. Second is through network. The third is through experience.
If you are eyeing a position in the industry without having to become part of the creatives and accounts team, you may want to become a producer or a print production manager.
Print is not dead. You can still see calling cards, newspapers, signages, banners, and a whole lot more. As a print production manager, it is your job to relay the creative design material to the supplier. If you are thinking of having a career in this position, here are what you need to do.
If you are in college and are studying marketing, you may have a glimpse of how supplier-agency works. But if you want to be part of the industry, you should know things from the inside. What you can do at this point is to intern at an advertising agency or print supplier.
Know how design works
Print production specialist has a say on how the print will look on paper and online. If you want to take the industry shift seriously, you may want to enrol at a design school and see the workflow of designers and art directors. You may learn how simplicity works and how colours change the feel and move of a material.
Broaden your network
Improve your chances of being hired by broadening your network. Often, a production coordinator is prized because of their connections and leads. They may find a printing company in Australia in a jiffy or become a project manager
These are only some of the things to keep in mind if you want to succeed in print production. You can always seek the help of a mentor to address some of your concerns as a newbie.